Artificial Intelligence

Transforming PR Article Creation with GenAI Custom App @Akima Media

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Akima Media



Introduction: Revolutionizing Content Generation in PR

Lazy Consulting embarked on an innovative partnership with Akima Media, a prominent player in the PR and communications industry. The objective was clear: leverage the power of AI to streamline the creation of PR articles, from basis text to polished final drafts. This collaboration aimed to enhance efficiency, reduce costs, and drive innovation within Akima Media’s content creation processes.

Akima Media faced multiple challenges in their content creation workflow:

  • The Fear of the Empty Sheet: Writers often struggled with starting from scratch, leading to delays and inefficiencies.
  • Abstract Creation Time: The process of generating abstracts from large texts was time-consuming.
  • Storyline Development: Crafting compelling storylines required significant time and effort.
  • Byline Drafting: Developing final drafts of byline articles needed a streamlined process to reduce turnaround time.

Our Strategic Approach and Innovative SolutionAfter an in-depth analysis of Akima Media’s existing content creation processes, Lazy Consulting devised a comprehensive AI-powered solution to address these challenges:

  1. Reductive Operation for Basis Text:Our solution starts with the basis text, typically around 20,000 characters. The AI tool performs a reductive operation to create a concise bullets summary, capturing the essence of the content efficiently.
  2. Generative Operations for Enhanced Content:
    • Bullets Summary to Storylines: The AI then uses the bullets summary to generate detailed storylines, ensuring a logical and engaging flow of information.
    • Storylines to Table of Contents: The storylines are further expanded into a structured table of contents, laying the groundwork for the final article.
    • Table of Contents to Byline Article: Finally, the AI generates the byline article from the table of contents, providing a comprehensive and polished draft ready for publication.

Technical Deep Dive into Our AI-Driven SolutionOur solution integrates state-of-the-art technologies to ensure scalability and adaptability:

  • Generative AI Models: Leveraging models like GPT-4 to facilitate content creation.
  • Python Flask REST API: For seamless data integration and processing.
  • React/Next.js/TailwindCSS Front-End: Ensuring a user-friendly and responsive interface.
  • AI Customization: Tailoring the AI models to meet the specific needs of the PR and communications industry.

Concepts Integral to Our Solution:

  • AI Skills Development and Workforce Training: Empowering Akima Media’s team with the skills to leverage AI tools effectively.
  • AI Strategy and Business Alignment: Ensuring AI initiatives align with broader business goals for maximum impact.
  • AI-Powered Operational Efficiency: Driving significant improvements in the content creation process.

Impact: A New Benchmark in Content CreationThe implementation of our AI-powered content solution brought transformative results for Akima Media:

  • Eliminated the Fear of the Empty Sheet: Writers could now start with a strong foundation provided by the AI-generated summaries.
  • Reduced Time to Create Abstracts by 60%: Significant time savings in the initial content summarization phase.
  • Reduced Time to Develop Storylines by 50%: Streamlined the process of crafting compelling narratives.
  • Reduced Time to Draft Bylines by 25%: Faster turnaround times for final article drafts.
  • New KPI Achievement: Writers could now produce 1,500 characters of high-quality content per hour, setting a new productivity benchmark.

The success of this initiative underscored Akima Media’s commitment to innovation and efficiency, reinforcing their position as a leader in the PR industry.

Last but not least, demo:

Thanks for reading!

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